ChatGPT has been all the rage in the market ever since it was released by OpenAI. From being used by students to finish their homework assignments to being used by almost every business owner these days, there are a lot of use cases that ChatGPT fits in – And for all the right reasons.
However, when it comes to content creation and SEO, many people have tended towards using complex AI to get ranked on Google, and for the most part, it’s working quite well. With content automation made easy with platforms like ChatGPT, is SEO on the brink of extinction? What’s Google’s stance on this type of automation?
We’ll answer all of these questions in this article today, so make sure to stick around till the end, and find out everything you need to know!
What Is ChatGPT?
ChatGPT is an advanced language model developed by OpenAI. It is designed to generate human-like responses and engage in conversations with users. It uses deep learning techniques to understand and generate text based on the input it receives.
ChatGPT can be beneficial to a wide range of users, including writers, marketers, business owners, and many others on the internet. Here’s how it can help in various use cases:
- Content Creation: AI Tools like ChatGPT assists writers, content creators and bloggers by generating ideas, providing suggestions, or even acting as co-writer. It can help overcome writer’s block, enhance your creativity, and offer alternative perspectives as well.
- Marketing and Advertising: Marketers can leverage ChatGPT to create compelling copy for advertisements, social media posts, email campaigns, and product descriptions. The GPT-3 model can provide persuasive language, refine marketing messages, and optimise content to resonate with target audiences.
- Customer Support: ChatGPT can be integrated into chatbots or customer support systems to provide automated assistance. It can handle frequently asked questions, troubleshoot common issues, and guide users through simple tasks, freeing up human agents to handle more complex queries.
And these are just some of the use cases with ChatGPT. The only limitation is your creativity, and you well you can play around with artificial intelligence.
How Does Google View ChatGPT Content?
AI-driven content didn’t just come after ChatGPT – It’s been here for a while. ChatGPT just pushed it to mainstream and made a platform where anyone could come and leverage AI for their distinct purpose.
As for Google, their stance on AI-generated content has been quite varying over the years. Though, oftentimes during this period, especially after the advent of ChatGPT, Google has related AI-driven content to the modern equivalence of the death of SEO.
However, quite recently, Google’s take on ChatGPT was much more neutral and sensical, elaborating that as long as the content, written either by a human or an AI model, is put with the reader’s intent first, and has value, Google will not de-index it. Spammy content, on the other hand, will be quickly detected by their search engine, and necessary action will be taken to better the user experience concerning user experience.
Spammy content might include, but isn’t limited to :
- Text that lacks coherence to the reader but includes search keywords for ranking purposes.
- Text that undergoes translation using automated tools without human assessment or refinement before being published.
- Text produced through automated methods without considering quality or user experience.
- Text is created by employing automated techniques such as synonym replacement, paraphrasing, or obfuscation.
- Text is generated by extracting information from feeds or search results.
- Merging or integrating content from multiple web pages without adequately enhancing its value.
ChatGPT and Ranking Blogs – Does It Work?
As it turns out, AI-driven content has a lot of benefits, and if you’re not leveraging it to get ahead of your peers, you’ll be stomped under the plethora of people who are already doing this, at scale.
There are a lot of reasons why ChatGPT users can do that, and we’ll explain some of the most profound ones below:
Create Content On Any Topic
One of the significant benefits of using ChatGPT to create content is its versatility in generating written material on a wide range of topics. This AI model has been trained on an incomprehensible amount of dataset (literally) that encompasses a vast array of subjects, making it capable of producing content on virtually any given topic.
This flexibility is particularly advantageous for writers, marketers, and business owners who require content creation across various industries and niches. Instead of having to rely on specialised experts or conducting extensive research themselves, they can engage with ChatGPT to generate informative and coherent content on the desired topic.
Content Marketing Made Easy
One of the significant benefits of using ChatGPT is that it simplifies content marketing efforts, making it easier for businesses to engage with their audience and promote their products or services. Here’s how ChatGPT contributes to easing content marketing:
- Content Generation: Write persuasive yet personalised content from scratch, and get a full article written in minutes. Though we recommend adding people first value to reap the benefits of AI.
- Social Media and Blogging: Create impactful social media posts and blog articles, including attention-grabbing headlines, catchy phrases, and engaging storytelling elements.
- Personalised Communication: Use the AI model to respond to customer inquiries, provide tailored recommendations, and offer real-time support to your consumers.
- Content Optimisation: Search and incorporate relevant keywords and metadata into your content, and optimise it for search rankings using ChatGPT.
Potential Drawbacks To Look Out For
While there are a lot of benefits to utilising ChatGPT, AI-driven content as a whole might create a lot of problems in the future that both Google and content creators aren’t ready for. Sounds pretty scary, doesn’t it? Well, that’s just what it is.
First off, AI-generated content lacks what SEO demands the most, and it’s the people-first, added-value approach that content creators use to let Google know they’re here to stay. Human-generated content that ranks well on the first page has a lot of “human” elements, including personal experiences, expertise, added value and more, something which AI cannot conjure up, at least not now.
Secondly, AI-generated content will substantially lower the entry barrier for quality content, and since finding good quality content is already a bit of a hassle, this might become a big problem in the future.
These drawbacks, combined with a lot more, are the reason why you need to tread carefully while using AI platforms like ChatGPT to create content, especially if you’re an SEO fanatic!